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Search Engine Optimization Services - SEO Service
Search Engine Optimization (SEO) involves optimizing your site content for search engine crawlers based on targeted search terms in order to increase the ranking for the site. This process includes on-page text content optimization, keyword research, link buiding, directory submissions, link structure, meta tags, keyword density and many other factors.
Site Analysis: Before you can optimize for higher rankings and better site traffic, it’s important to know exactly where your site stands in the major search engine rankings. It is also important to understand who your online competition is and the best potential sources of targeted website traffic for your particular product or service. We will analyze your existing site content, meta tags, title and keywords for relevancy and effectiveness for the search engines.
Keyword Research and Analysis: Researching and choosing the right keywords that your potential customers use to search for your product or service lays the foundation for an effective search engine marketing campaign. Claudiadot is an expert in finding the best keywords that your potential customers are actually using when they search for the goods or services you offer. Read More about Keyword Research Services Here.
Content Optimization: There is an old Internet saying that “Content is King” and when it comes to search engine marketing this is certainly the case. Site content includes site layout and navigation, text copy, images and HTML code. Website content should effectively market your goods and services and convey your business identity as well as provide search engines with indexable, keyword rich text. Claudiadot can help you with search engine friendly site design and content that uses targeted keywords to help with search engine rankings and customer satisfaction.
META Tags: Meta tags are lines of code that are placed between the <HEAD> and the </HEAD> tags in your site's HTML code. Meta tags include the Description (<meta name="description" content="sample webpage description">), Keywords (<meta name="keywords" content="keyword1 keyword2 keyword3 ...">), and although not actually a meta tag, the page Title tag. These tags should relate to the specific keywords targeted in the content on the page and should effectively summarize your page content and theme. Although meta tags, especially keyword meta tags, are not used with equal weight by all search engines today, they are still an important part of your search engine optimization strategy. Related to meta tags are ALT tags used with graphic images, No Script tags for Javascript, Heading H1 tags and more. Proper use of HTML tags is essential for good search engine ranking and is an important aspect of search engine optimization services.
Linking Strategy: Reciprocal linking is the task of getting other websites to link to yours. Reciprocal linking is a powerful marketing tool that can improve your search engine rankings and bring qualified traffic to your site. Many search engines, most notably Google, use link popularity as part of their overall ranking algorithm. A comprehensive, successful linking strategy can help you significantly with search engine rankings.
Directory and Search Engine Submissions: Claudiadot will manually submit your website to all necessary and appropriate directories and search engines. Search engine submission has changed a great deal in the past couple of years with the advent of “pay-for-inclusion” and pay-per-click search engines. The good old free search engine submission is almost gone or unnecessary, however directory submission is still very important and necessary. Read More about Directory Submission Here.
Monitoring and Reporting: Claudiadot includes comprehensive search engine monitoring and detailed ranking reports with all search engine optimization plans.
Pay Per Click (PPC) and Internet Advertising Campaigns: Internet advertising services by Claudiadot consist of Pay Per Click (PPC) campaign management on Google, Yahoo, MSN and other pay for placement search engines, Featured Search Engine Listings on the major search engines, and listings in other paid shopping directories and services. Whatever your specific online advertising needs may be, Claudiadot has the resources and experience to create and manage an effective advertising campaign for your business. Read more about PPC Management Services Here.
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